Heartbrand

Taste the fun side of life

Mention ice cream and most people think of the Heartbrand. The brand with the big red heart logo is behind many much-loved ice cream classics from indulgent treats like Magnum and Cornetto to the refreshing fruit tastes of Solero and family favourites like Viennetta.

Making you happy

Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice cream should always be fun, we've an ever-growing range of lower fat, lower sugar products. Heartbrand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favourites – there's something for everyone.

Did you know?

Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heartbrand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-carb options and those with more nutritional 'goodies' like calcium and fruit. For example:

• Two scoops of Carte d'Or Light (a 100ml serving) have 79 calories and 2.4g fat
• Solero Exotic is delicious ice cream coated in an exotic fruit sorbet. It contains no artificial colours or flavours and has 99 calories.
• In Europe all products are now clearly labelled with energy, fat, protein and carbohydrate values, and from next year they will also be labelled with, wherever possible, fibre, saturated fat, sodium and sugars values
• Instead of increasing the size of our products, we have made many of our favourite brands such as Cornetto and Magnum available in snack size to help with portion control   

Innovations

Launched in 1989, Magnum was the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. Recent successes include Magnum Temptation, Magnum Intense, Magnum 7 Sins, and Magnum Moments.

Our ice cream also offers delicious choice for special dietary needs – including lactose-free options, soy ice cream and ice cream for diabetics. In the US, we've also launched new Light and No Sugar Added ice cream and novelty products, using our proprietary 'cold extrusion technology'. This technology enables us to 'double churn' our ice cream to deliver a higher quality, creamy textured ice cream that is lower in fat.

Key facts

• Unilever is the world's biggest ice cream manufacturer
• Heartbrand products are sold in more than 40 countries. The Heartbrand operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands)
• As well as creating delicious premium ice creams, Ben & Jerry's has a fantastic social mission: the Ben & Jerry's Foundation